EFFORTS TO IMPROVE THE ECONOMY OF THE CINTAKARYA VILLAGE COMMUNITY, WEST JAVA PROVINCE, THROUGH TRAINING IN PROCESSING AND MARKETING TILAPIA-BASED PRODUCTS
UPAYA PENINGKATAN PEREKONOMIAN MASYARAKAT DESA CINTAKARYA, PROVINSI JAWA BARAT, MELALUI PELATIHAN PENGOLAHAN DAN PEMASARAN PRODUK BERBASIS NILA
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DOI:
https://doi.org/10.15578/bs.v4i2.72Kata Kunci:
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Peningkatan ekonomi; Desa Cintakarya; Pangandaran; Pengolahan Ikan Nila.
Abstrak
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Wilayah Desa Cintakarya Kecamatan Parigi Kabupaten Pangandaran memiliki potensi perikanan budidaya ikan yang baik karena dialiri oleh sumber air yang tidak pernah kering meskipun musim kemarau. Potenis wilayah ini sudah dimanfaatkan oleh penduduk sekitar untuk melakukan kegiatan budidaya ikan nila. Namun demikian kegiatan budidaya tersebut tidak diikuti oleh kegiatan pasca panen yang bisa dilakukan oleh ibu/ibu pembudidaya sehingga potensi peningkatan ekonomi belum didapatkan secara maksimal. Upaya peningkatan ekonomi dari sektor pengolahan pasaca panen penting untuk dilakukan mengingat potensi kegiatan tersebut terbuka lebar dengan keberadaan bahan baku yang melimpah. Tujuan Pelatihan pengolahan Ikan berbasis nil aini bertujuan untuk meningkatkan pendapatan Masyarakat sesuai sumberdaya local. Upaya peningkatan ekonomi Masyarakat pada sektor pengolahan dilakukan secara bertahap dan terprogram dengan bentuk kegiatan yang beragam mulai dari penyuluhan, pendampingan teknis, serta pembentukan relasi pemasaran. Berdasarkan evaluasi dan masukan dari Masyarakat, kegiatan PKM yang dilakukan oleh Porogram studi Pengolahan Hasil Perikanan memiliki manfaat bagi Masyarakat desa Cintakarya. Manfaat yang dimaksud berupa keuntungan usaha sebesar 40% dari modal yang digunakan.
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Referensi
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Glynn, Mark S, Woodside, Arch G. 2009. Business to Business Brand Management: Theory, Research and Executive Case Study Exercise. UK: Emerald Group Publishing Limited
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Kementrian Kelautan dan Perikanan, 2016. Peraturan mentri KP Nomor 44/PERMEN-KP/2016 Tentang Pelayanan Publik di Lingkungan Kementerian Kelautan dan Perikanan.
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Kojo C, Rogi MH, Lintong DC, 2018. PKM pengembangan inovasi produk makanan dan minuman yang dijual di seputaran kampus UNSRAT Bahu. Jurnal LPPM Bidang EkososbudKum 4(2): 68-76.
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Nawawi, 2016. Strategi inovasi produksi dan kompetitif bisnisdalam perspektif islam. Jurnal Al-Tahrir. Volume 12(2): 157-179.
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Pudjiwat Sajogyo, 1996. Sosiologi Pedesaan. Gadjah Mada University Press: Yogyakarta. Hlm.140
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Unduhan
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pdf
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Diterbitkan
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2024-11-30
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Lisensi
Hak Cipta (c) 2024 Deden Maulid, Widya Pangestika, Arpan Nasri Siregar, Tri Rahayu Andayani, Nusaibah Nusaibah, kusuma Arumsari, Indra Kristiana, Endah Yuniarti
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